Categories
WednesdayWisdom

Wednesday Wisdom – Wednesday, March 3, 2021

I know it’s been a minute, but I’m back! I have some motivation to get you through the rest of your week.

Let me know what type of content you would like to see on the blog!

Categories
Content Advice freelancing

Developing a Content Strategy for Churches and Religious Organizations

In the midst of the COVID-19 pandemic and going through this winter season , churches are going online to keep in touch with their congregations! Social media platforms, such as Instagram, Facebook, Twitter, and YouTube, have updated their features to accommodate faith-based institutions.

Strategy, by Platform

If you are brand-new to the online game, here are a few ways you can use these social media platforms and a few content ideas as a faith leader:

Facebook: Build a Page where you can hold Sunday School, Wednesday night Bible Study, and Sunday morning services using their Facebook Live function, post updates on what’s happening with the church (such as birthdays, pastor’s anniversaries, upcoming events), and create a private Group where members can meet and discuss everything about the church. Facebook has even a Page dedicated to assisting churches and faith-based organizations.


Twitter: Build a profile where your members can live-tweet sermons and share what they have learned from being a part of the church.


Instagram: Build a Page where you can host Live conversations between Pastors, Priests, and/or Deacons, hold Live musical worship, and share your events/service to a wider audience with just a few hashtags.


YouTube: You can post past Sermons, choir selections, and hold live events for those who don’t have a Facebook page.

The possibilities are endless to how you can best represent your church or religious brand on social media! On a side note, I do recommend you creating a website and email list for your church, but I will discuss why and how in another post!

—-

What group, company, or brand do you suggest I create a content strategy next? Let me know in the questions?

Categories
BestOf

Pop Culture Roundup – What Got Me Through 2020

Here’s my final Pop Culture Roundup of 2020! 2020 has been very much relentless for so many folks, including myself. So please take care of yourselves this New Year’s Eve weekend and enjoy some of my favorites below!

MUSIC (ALBUMS)

  • Petals for Armor – Hayley Williams
  • The Piano Album – PJ Morton
  • Gospel According to PJ – PJ Morton
  • CINCORIGINALS – Tobe Nwigwe
  • There’s Only Being Yourself – Radiant Children
  • Positions – Ariana Grande
  • Dur& – Durand Bernarr
  • Ungodly Hour – Chloe x Halle
  • Future Nostalgia – Dua Lipa
  • RTJ4 – Run the Jewels
  • Out of Body – NEEDTOBREATHE
  • Lianne La Havas – Lianne La Havas

TV

  • What We Do In The Shadows
  • Schitt’s Creek
  • Insecure
  • La Casa Del Papel/ Money Heist
  • Hannibal (I know it didn’t come out in 2020, but it’s so good!)
  • Lovecraft Country
  • I May Destroy You
  • Gentefied
  • Devs
  • Little Fires Everywhere
  • The Umbrella Academy
  • Euphoria
  • The Haunting of Bly Manor
  • The Queen’s Gambit
  • The Undoing
  • Bojack Horseman

DOCUMENTARIES

  • Disclosure (Netflix)
  • Athlete A (Netflix)
  • Seduced: The Story of the NXIVM Cult (Starz)
  • Be Water: 30 for 30 (ESPN)

FILM

  • The Old Guard
  • Ma Rainey’s Black Bottom
  • Black is King
  • Hamilton
  • Uncut Gems
  • The Invisible Man
  • Ready or Not
  • Run
  • Palm Springs

SPECIAL MENTIONS

  • Verzuz
  • Many cooking channels on YouTube (Bon Appetit before June, Babbish Cinematic Universe, etc.)
  • The Try Guys
  • Live concert videos from Nine Inch Nails and other artists
Categories
FridayReads

Friday Reads Roundup – September to December 2020

Friday Reads is a series I’ve been doing every Friday over on my LinkedIn page. I share articles that have piqued my interest, especially around topics and headlines from that week. Here’s my last roundup of 2020. Have a great time reading over your holiday break!

See my previous lists.

SEPTEMBER 2020

Week of September 14 – 18

Title of Article: Why I Alwaysve Two Jobs (Zora by Medium)

Quick Analysis: This is a very good article that I can definitely relate to.

Excerpt: “My biggest takeaway from watching the entrepreneurial journeys of both my parents was that in order to achieve any level of success I would have to work harder and sacrifice more than most. I learned that there would be many things I cannot control in life and business — but the one thing I can always control is what I put into achieving any goal. I learned that racism would play a role in my journey, but I must never let it knock me off my path. I also realized that because of the turbulence of their entrepreneurial paths, my parents were not in a position to help me financially as I transitioned into adulthood. I decided that I should put myself in a position to help them, my family and community, instead.”

Week of September 21 – 25

Title of Article: The Verzuz Effect (Billboard)

Quick Analysis: Verzuz may be one of my favorite events/things created this year. It has been a joy to watch Black artists I grew up on and listen to regularly receive their flowers in real time. As this has grown, it has been incredible to witness how much the marketing has improved for each event; for example, the commercials created for Patti LaBelle and Gladys Knight fit both of their personalities, music, and branding — everything we know and love.

Excerpt: “”Since April, Verzuz itself has become a cultural institution — one with its own characters, lexicon and community — and its ability to both revive and spark new interest in the Black legacy artists who take its virtual stage has become known as “the Verzuz effect.” Fans, music executives and celebrities all participate equally, whether keeping unofficial score in the IG comments or singing along in their tweets.”

Week of September 28 – October 2

Title of Article: The Real Reasons Millennials Are Burned Out (Gen by Medium)

Quick Analysis: I remember reading writer Anne Helen Peterson’s original essay on millennial burnout last year, so I will definitely be checking out her new book on the topic.

Excerpt: “”The incredible economic disparities, which only continue to get bigger and bigger, are at the heart of much of the profound unhappiness and burnout that we see in our country. People who are falling out of the middle class, who are barely making ends meet, they are constantly struggling just to keep their heads above water. All around them are these examples of what they should be achieving. You need to be working harder so you can consume this way and look this way. You can send your kids to college so they can have a better life for you. There’s just always this striving.”

OCTOBER 2020

Week of October 5 – 9

Title of Article: Older People, Got A Pandemic Problem? A Club to Help You Figure It Out – Yourself (NPR)

Quick Analysis: This is community building at its finest.

Excerpt: “It’s a bit hard to describe Vietnam’s Intergenerational Self Help Clubs. But one thing is easy to say. If you’re older — like above the age of 60 — and need help, the club will help you get it. That could mean a microloan if times are tough, a drum lesson as a chance for self-expression and social activity (and to prove that old people can play drums, too). And during the pandemic, the clubs have played a critical role informing and supporting its members. There are around 3,000 of the clubs in Vietnam, with 160,000 participants, most of them older people. The goal is to help older people and people with disabilities — and people in any age group can volunteer. That’s why “intergenerational” is part of the name.”

Week of October 19 – 23

Title of Article: I Started A Support Group for COVID-19 Survivors (Zora by Medium)

Excerpt: “I feared that my symptoms wouldn’t be taken seriously. I suppressed my cough so they didn’t think I was milking it to get a test, tried to sit up straight, and then I felt an immediate nervousness, that I’m too good of an actor and hiding my symptoms won’t get me help. Why am I thinking like this during a pandemic? I’m in pain. I should be believed regardless of how I present myself.”


Title of Article: Going Sohla (Vulture)

Quick Analysis: Bon Appetit’s Test Kitchen, especially their home series, was one of my favorite things to watch during this pandemic. But I’m happy Sohla El-Waylly is getting her rightful (and paid) due.

Excerpt: “After the restaurant folded, El-Waylly made her way into food media — first at Serious Eats, where she quit after about a year (“They kind of treated me like a maid”), and then at Bon Appétit in 2019. The eventual Test Kitchen implosion was unavoidable. “Sohla’s never changed,” says Ham. “She’s not one to stay quiet and eat her words if she sees something wrong.”

Week of October 26 – 30

Title of Article: To Get People to Wear Masks, Try Comparing Them to Seatbelts and Helmets (Bloomberg CityLab)

Quick Analysis: This article is a good example about what goes into creating a good health communication campaign. Have you noticed any mask wearing PSAs from your state’s department of health? What type of images or depictions are they using? 😷 I noticed on Johns Hopkins School of Public Health’s social media that they are using more pop culture examples to illustrate mask wearing, like this one from the movie “Zoolander”. https://www.instagram.com/p/CGkueIsHUKZ/

Excerpt: “The finding adds evidence to the argument that linking masks to safety measures already widely adopted — and legally enforced — could increase compliance with mask mandates. It may also reflect hard-won progress in persuading more Americans to buckle their seatbelts in the first place.”

Title of Article: The Bind of Being First (Harper’s BAZAAR)

Quick Analysis: This is a fantastic essay about the burdens of being the “first”.

Excerpt: “”“I tell my students,” Toni Morrison said in a 2003 interview, “ ‘When you get these jobs that you have been so brilliantly trained for, just remember that your real job is that if you are free, you need to free somebody else. If you have some power, then your job is to empower somebody else. This is not just a grab-bag candy game.’ ” I think this is the only way you can approach the bind of being a first: by working as hard as possible to make sure that you are not an only in whatever room you have been admitted to—by ensuring that others join you.”

NOVEMBER 2020

Week of November 30 – December 4

Title of Article: In Lousiana’s ‘Cancer Alley’, a Black community battles an industry that threatens its health –and history (Popular Science)

Quick Analysis: This is a very good read.

Excerpt: “Abandoned and overgrown Black cemeteries turn up during construction of highways, housing developments, and industrial plants, prompting calls for greater protections and new efforts at documentation. In add­ition to helping archaeologists study America’s hidden history, these sites are also sacred spaces for descendants.”

DECEMBER 2020

Week of December 7 – 10

Title of Article: The Giving Apps (OneZero by Medium)

Quick Analysis: This was a very good read on the current state of direct giving. I wonder how it will look as the pandemic continues across the country.

Excerpt: “These older models of giving often surge to prominence in the wake of disasters, such as Hurricane Katrina, when grassroots community networks distributed groceries and operated health clinics in New Orleans. Groups associated with Occupy Wall Street organized door-to-door donation drives and food distributions when Hurricane Sandy hit New York City, publicizing their efforts under the hashtag #occupysandy. Even then, a mere three years after the launch of Venmo and a year before the release of Cash App, organizers asked supporters on Facebook and Twitter to send them donations directly through online payment apps.”

Week of December 14 – 17

Title of Article: Donny Hathaway’s eternal Christmas gift (The Undefeated)

Quick Analysis: “This Christmas” is one of my favorite Christmas songs by one of my favorite vocalists of all time, Donny Hathaway. This is a great oral history of how the song came to be.

Excerpt: “Created in the fall of 1970, the record is an annual event and, at 46, older than Hathaway was when he died on Jan. 13, 1979. This Christmas is a yearly tradition, especially in black America, in large part because that was the audience Hathaway targeted. The song is as much as an anticipated fixture of the holiday season as TBS’ 24-hour marathon of A Christmas Story or the NBA’s yearly quintuple header. It’s also a number that, much like Hathaway’s career, almost never happened.”

Categories
WednesdayWisdom

Wednesday Wisdom – December 30, 2020

Miss Eartha has the energy I’m leaving 2020 with and the energy I’m entering into 2021 with. 2020 has taught me a lot of personal and professional lessons this year, even in the midst of living during a pandemic. I hope that if you are reading this, take some time to absorb and reflect over the past year.

Categories
Announcements freelancing

HALF OFF! HALF OFF!

WHY NOW?

Although 2020 has been a hot mess, the holidays are here and I’m full of cheer so I am deciding to do my final sale on Fiverr for the year until next June! Psst…the next sale will be birthday-themed!

WHAT SERVICES OF YOURS WILL BE ON SALE?

Since last year, I have offered social media and branding services on Fiverr! My most expensive services will be half-off from Wednesday, December 9th to Saturday, January 9th, 2021!

  • Premium package for Gig 1:
    • 30 pieces of content
    • Customized graphics for platforms
    • Content calendar
    • Keyword research for 5 words
    • All at $75 (originally sold at $150)
    • Will take 1 week to complete
  • Premium package for Gig 2:
    • Color scheme
    • Font selection
    • Brochure
    • Flyer
    • Presentation template
    • Piece of choice
    • Social media strategy
    • All at $100 (originally sold at $200)
    • Will take 8 days to complete
  • Premium package for Gig 3:
    • Social media strategy for up to 3 platforms
    • Content calendar for 3 platforms
    • Enough content for 10 days
    • All at $110 (originally sold at $220)
    • Will take 12 days to complete

DO YOU TAKE ON CUSTOM ORDERS?

Absolutely! Most of my Fiverr clients over the past year have had custom orders! You can shoot me a Message on Fiverr and I can see what I can do!

WHAT MATERIALS DO I NEED TO PROVIDE FOR THE ORDER?

All the information you need about which materials you need to send me is available in my Gig Guide! Check it out!

WHAT’S THE NEXT STEP?

Check out which gig you will like to purchase! The links are below!

GIG 1

GIG 2

GIG 3

Also, if you know someone who could use this deal, tell them to visit bit.ly/jazzprepfor21!

Categories
MondayMotivation

Monday Motivation – October 19, 2020

Quote from Bruce Lee, with a background of flowers and trees, with the saying: “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”

Consistency and practice will help you better your craft. I’m learning this. 🔑

Categories
MondayMotivation

Monday Motivation – October 5th, 2020

A very timely quote as we are preparing for the end of this unpredictable year.

Categories
freelancing

A Case Study for Gig 2

There’s a saying I have known and have said all my life: “I can show you better than I can tell you!” So my Gig 2 on Fiverr is for those business owners and nonprofit operators who are looking for enhancements in their branding strategy.

The following is a fictional case study on what I would create for a customer who purchases the basic package within Gig 2.

PROBLEM – LACK OF BRANDING STRATEGY
Adrian is the proud owner of CurateFitness, a fitness boutique in Birmingham where they offer the following services: yoga, massage therapy, physical therapy, group fitness classes (in-person and online), and coaching (in-person fitness and nutrition). Adrian is going through the process of retooling her branding for the boutique just in time for the holiday season. In addition to improving her branding, she wants to advertise their famous “Curate Your Journey” packages where CurateFitness’ customers can pick and choose from their offerings for a 1 month, 3 months, 6 months, or 1 year period. She also wants to advertise their online group classes and nutrition coaching for those who are still training at home due to pandemic restrictions. Both services will be discounted for the upcoming Cyber Monday deals.

SOLUTION – MY GIG 2
Adrian purchases my basic package within my Gig 2 (branding services for nonprofits and business) at its current price of $100. For this price, she receives the following: a new color scheme, a font selection, 1 brochure, 1 flyer, and 1 promotional piece. She also purchased a new logo. Before I begin working on her order, I make sure that she answers all of the gig requirements, including questions like “What problem are you solving?”, “What is your target audience?”, and “Can you name a few brands you admire?”. I use these responses to craft a new branding identity for Adrian.

After creating the font and color schemes, I crafted the brochure around the services CurateFitness offers, the flyer around the Curate Your Journey service, and the promotional offerings around the online coaching and group classes. The designs for the font scheme, color scheme, logo, and flyer are below.

Logo for fictional company, CurateFitness
Font scheme for CurateFitness
Sample color scheme for CurateFitness
Sample flyer for CurateFitness’ online offerings

She received all her deliverables within five days.

HOW TO START YOUR ORDER
Be like Adrian, and check out my branding services on Fiverr! You can check out my gig guide at https://bit.ly/jazzfiverrguide and head out to fiverr.com/jasminecrenshaw to start your order today!

Categories
MondayMotivation

Monday Motivation – September 28, 2020

Wise words from Mr. Baldwin this week.